Email has become a popular marketing tool that provides a great experience to users by prioritizing trust and transparency. It is a convenient way for businesses to interact with their audiences and make long-term connections in the dynamic market.  In other words, Email Marketing is the direct channel used by various sectors such as Education, Hospitality, Services, etc to maintain smooth and professional communication with their subordinates, readers, or customers.Power of Email marketing helps businesses to promote their brand globally, reach their audiences across the globe, make long-lasting connections with their customers, share their brand’s journey, etc.

BENEFITS OF EMAIL MARKETING

1. Hyper-Personalization: Email Marketing allows user to personalize their communication or confidential information about the business or customers, and also provide access to customized messages to interact with their audiences.
2. VIP Access and Exclusivity: By using the Power of Email Marketing, businesses also provide VIP access and customized messages to their audiences and share their exclusive offers to their loyal customers to increase their sales and make long-term connections with their customers.
3. Community Building: Email plays a crucial role in community building, it allows to generation of user-friendly and relatable content through which subscriber feel connected, also conducts webinars and events to promote their community spirit.
4. Storytelling Opportunities: Email also provides you a platform, where you can share your brand’s journey, experiences, vision, and mission with the audiences.
5. Instant Delivery:  Email gives real-time experience of receiving delivery or messages that arrive in the subscriber’s inbox and aware of the new announcements, offers, or events.
6. Surprise and Delight Moments: Email Marketing is also used to draft a personalized or customized greeting for their customers by sending them wishes on their special days such as birthdays and anniversaries.
7. Cost Effectiveness:If we compare with the other marketing methods, email marketing is the most effective and efficient way of communicating and connecting with people.
8. Global Reach: Email Marketing allows you to promote your brand and connect with customers globally irrespective of geographical factors.

GROWTH IN EMAIL MARKETING UP TILL NOW

Email marketing has experienced significant growth in recent years, and this trend has continued up to the present day. Nowadays, people check their email more frequently than their physical mailbox, with more and more people using email every year, it has become a key way for businesses worldwide to reach their customers through digital marketing.According to the data of Statista, by 2024, email marketing revenue was expected to exceed 9.5 billion U.S. dollars, showcasing its unparalleled return on investment (ROI) compared to other channels. A survey in late 2023 revealed that over half of marketing professionals experienced a doubling of ROI in their email marketing campaigns, solidifying email’s status as a powerhouse since its inception in the 1970s.This graph illustrates the exponential growth and effectiveness of email marketing over the years. From its inception in the 1970s, email marketing has evolved into a powerhouse, surpassing other channels in terms of return on investment (ROI). By 2024, email marketing revenue is projected to exceed 9.5 billion U.S. dollars, highlighting its significant impact on the marketing landscape. A survey conducted in late 2023 further reinforces email dominance, with over half of marketing professionals reporting a doubling of ROI in their email marketing campaigns. This data solidifies email’s position as a highly effective and essential marketing tool in today’s digital age.

CONCLUSION

Email marketing is a wider term that is not just only used for communication but also as a marketing tool for promoting and advertising the brand globally irrespective of geographical boundaries, helping businesses to connect and maintain relationships with their customers, providing a platform for businesses to share their brand’s journey, and overall it is the most convenient and cost-effective method used by the businesses.Power of Email marketing shows the projected revenue of email campaigns would be 9.5 billion USD by 2024 doubling the ROI as compared to other channels, businesses also conduct email campaigns to reach large audiences and in return, they expect high ROI. Email plays a crucial role in professional life, and maintain a proper code of conduct which we have to follow for the effective and efficient functioning of the organization.