Short code SMS service provider in India
Short code SMS service provider in India: The term “short code” refers to a 5- or 6-digit phone number that is used to send mass texts. Texting a “keyword”—a word or phrase—to a short code allows users to opt into SMS marketing programs. To make the opt-in procedure simpler, they are designed to be shorter than typical phone numbers.
Shortcodes can also convey enormously large numbers of text messages in a short amount of time. They are therefore the best option if you want to reach massive audiences. Get in touch with the Best Short code SMS service provider in India.
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The Various Short Code Types
Random and vanity short codes are the two types of short codes used for mass text messaging. Regarding their skills and functionality, they are identical. The quantity and accompanying expenditures are the only variations.
1) Random Short Codes
The idea of random short codes is accurate. You cannot choose the code number when you apply for a new code. You are given an SMS number with a random five or six digits. Since random codes are the less expensive of the two, they are used for the majority of short code texts sent today. Shortcode price will be discussed further down.
2) Short Codes for Vanity
Similar to number plates, vanity short codes let you choose the number that will be assigned to you. A 5 or 6-digit number is an option as well. Because the U.S. Short Code Registry charges a premium for you to choose and maintain the number of your choice, they are more expensive than random numbers.
Vanity codes are preferable since they allow you to select numbers that are simpler to remember, which facilitates texting to join. A vanity SMS short code can be 888111 or 222444.
To get the Best Short code SMS service, contact the Best Short code SMS service provider in India, Arihant Global.
Benefits of Using SMS Short Codes
Higher Rates of Opt-in and Opens
Only 6% of customers worldwide choose not to get notifications from a messaging app, which represents the average global opt-in rate for messaging apps. These figures are influenced by native SMS because 86% of users leave SMS notifications enabled for native, iMessage, and Android.
SMS communications have higher open rates in addition to having high opt-in rates. While only 18% of emails are opened on average, 90% of texts are opened and read within three minutes. Additionally, consumers are eight times more likely to reply to text messages than emails after opening an SMS or email.
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Easy to Recall
A shortcode is simpler for consumers to memorize and input since it just has five or six digits. Particularly if you have a specialized short code, a short code becomes synonymous with your brand. If you have a dedicated short code, you can also decide to use a vanity short code to increase brand recognition and marketing. When you work with the Short code SMS service provider in India, You can personalize each number in a vanity short code to make it as memorable as possible.
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Control and confidence of consumers
You may set up immediate automated SMS replies with attachments, links, and more for each incoming request to your mailbox. If it is difficult to respond to all the requests right away, you may simply plan the response with a delay. Using robust Arihant Global features, you can insert file attachments, short links, vouchers, tickets, and more.
You need the consumer’s express consent to send them marketing communications, per the carrier rules controlling short codes.
Similar to the above, you must stop all communication with a user who chooses to opt out of receiving messages except to send them an opt-out confirmation. Customers feel more at ease with your brand when they have a choice and control over their experience.
SMS communication is now more preferred and trusted thanks to user control and strict government rules enforced by the FCC and CTIA. In contrast to email, where the projected spam rate is 53%, SMS is considered to be only 2.8%, while call blocking apps have increased by 495% since 2016 as a result of spam.
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Brand Security and Recognition
Your short code, whether it be a vanity code or a random code, is crucial to the text marketing strategy for your company. Short codes help people remember your brand and let companies keep their branding consistent across platforms and communication channels.
A positive brand image can be significantly influenced by security. You may be sure that your company is adhering to all FCC and CTIA rules by using a designated short code. You have more control over spam and message content thanks to dedicated short codes.
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Texting in Bulk and Global Reach
The greatest option for sending thousands of messages at once is SMS short codes. Businesses can quickly and cheaply reach a large audience by sending out bulk texts. An SMS is far more cost-effective for reaching thousands of customers at once than other marketing strategies like buying adverts.
Additionally, your marketing campaigns can keep growing to reach additional users because of SMS APIs’ global coverage. In actuality, adopting the same short code globally lowers marketing expenses. Because shortcodes are not location-specific, companies can keep a consistent brand identity despite catering to a variety of customers.
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Marketing That Is Mobile-Friendly
Mobile-friendly marketing efforts are vital in the modern business landscape. The days of just using mobile devices for calling have long since passed. They now utilize their mobile devices for regular tasks like shopping and paying bills. With SMS shortcodes, you may draw customers and promote your business using both SMS and MMS.
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Portable databases
Businesses that have dedicated short codes can preserve their short code number even if they switch SMS service providers. This shields firms from potential revenue losses and marketing disruptions. Customers’ pleasure and a consistent brand image are maintained because they can continue to use the same short code without being impacted by the change.
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Consumer Participation
Shortcodes can help you connect with your audience and boost customer engagement. Critical alerts, mass broadcasting, two-way messaging, individualized reminders, and other uses are all ideal for shortcodes. With this variety, you may satisfy customer needs without switching between communication channels. Additionally, you can optimize your SMS campaigns and raise customer engagement by using real-time message traffic reports, which provide you with insightful user information.
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Flexibility
Customization and flexibility are two advantages of sending messages with a short code. Create interactive campaigns or send your target audience personalized communications. While bulk broadcasting and automated text messages serve all your text marketing needs, two-way messaging, and tailored marketing messages offer users personalized communication. The customized SMS messages that short code flexibility offers are advantageous to both businesses and users.
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How SMS short codes can help your business
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