Email marketing initiatives are planned and strategic; they are not started at random.

These are the nine categories of email campaigns that your company ought to use, but don’t think of this as a set list; each business is unique, so adjust your approach accordingly.

Discover how to send and optimize each kind of email marketing series:

9 Types of Email Marketing Campaigns

1) The Welcome Emails

Congratulations on your new subscriber. It would be courteous to introduce yourself if you were to make a new friend or, conversely, a new coworker for a little moment. The purpose of the welcome email series is just this. Although it’s not the most popular email campaign, it’s one of the best.

Sending out a series—three, four, or five—gives you the opportunity to get to know a new subscriber. When they are most attentive to your message, you may also inform them on your brand promise.

Find out their birthdate, inquire about their email preferences, and find out how they found you.

If you don’t get back to new email subscribers right away, they may forget they joined up for your list, which might result in higher spam ratings. Additionally, welcome emails generate more income and have click-through and open rates that are greater than typical.

Utilize this email marketing campaign if you don’t utilize any other kind.

While creating your welcome email, have in mind these four crucial points.

• Impress your clients.
• Display your company’s brand
• Thank them and give them a small gift.

2) The Conventional Promotional Campaign

Of all the email marketing initiatives, this is the most popular and most likely the one you are already familiar with.

It’s likely that you currently have a few dozen or more promotional emails from brands in your mailbox. From my perspective as a customer, these are frequently less methodical or deliberate than we would want to see.

They appear in inboxes repeatedly, with a repetition that never ceases; they resemble machine-gun fire. We advise against that; consider these campaigns carefully.

Why not plan a campaign that is progressive or cohesive in some way, such that each email builds upon the one before it and points to the next, instead of sending ten distinct one-off emails promoting your products?

The following items may jazz up your conventional email marketing:

• Trigger emotions
• Include Humor
• Make them wonder
• Offer a complimentary item
• Utilize catchphrases from hit songs
• Use attention-grabbing colors, graphics, and fonts.
• Offer a free item

3) The Seasonal Email Campaign

The seasonal campaign is a subset of the promotional email campaign.

You can probably start an email marketing campaign on any significant holiday. From Father’s Day to Valentine’s Day, these are less well-known but no less successful email campaigns.

There are multiple chances to send emails throughout these kinds of email marketing efforts, which can include a build-up prior to the event and a follow-up afterwards.

This is a particularly significant time for retail. Retail sales during the holidays make up 20% of total sales.

When organizing your seasonal email marketing, keep the following points in mind:

• Recognize the national holidays of the country you are marketing to. This is an excellent method of list segmentation.
• Get going early. Make sure you’re the first to arrive in their inbox over the holidays as people are inundated with messages.
• Make sure the wording and color scheme are appropriate for the holiday.
• Offer them a special discount in honor of the holiday. This is a key factor in the success of seasonal marketing.
• Apply urgency.

The fact that email campaigns are time-limited is one of the key reasons they are successful.

4) The Triggered Email Campaign

You can utilize automated email marketing to have a user’s activity start a chain reaction of relevant and targeted emails.

It might be that they downloaded a piece of content, made a purchase, answered a survey, or clicked on a link in one of the emails in your promotional email series. They might have also added things to their cart but abandoned it before checking out. Their actions inadvertently “triggered” the drip campaign they are currently a part of.

You can add the following four sorts of triggers to your toolkit for email marketing:

• Campaign activity: an email is sent to those who have subscribed to a campaign list, clicked on a certain link, opened a campaign, or not clicked on a link.
• Workflow activity: initiates an email series that is sent in response to a subscriber receiving, opening, not opening, or clicking on a link in the preceding automated email.
• List management: sends out an automated email whenever someone manually adds themselves to a list or joins one on their own.
• Ecommerce: Emails related to e-commerce are sent when a customer buys a product, a specific product, doesn’t buy a second product, leaves a product in their basket, or expresses interest in a product from an earlier email.

5) The Post-Purchase Campaign

This email series is sent out as a straightforward follow-up to a purchase rather than with the intention of selling.

Suppose you invested in a new kitchen appliance. A clever email marketer may utilize automated email marketing to send  emails that, when we make a purchase, both confirm my decision and encourage me to stick with the brand.

For instance, one email might provide you with maintenance and cleaning instructions for the device. Maybe a guide to using the device will be in the next email. and so forth.

Since you’re still adding value to the consumer experience after the sale, it fosters emotional trust and satisfaction. Nevertheless, there is still an opportunity to cross- and up-sell in each of these communications.

6) The Social Media Connect Campaign

The social marketing crosses multiple channels, possibly reverting to email after engaging with social media.

The goal of the email marketing campaign is to get users interested in what’s on their newsfeed. With this one, you have a ton of choices, ranging from Instagram to Facebook.

Using the kitchen gadget as an example, an email marketing campaign may urge people to share images of their creations on Facebook, Pinterest, or Twitter using a hashtag. There are countless options!

7) The Newsletter

In technical terms, a newsletter or digest—a regular contact between you and your list—is simply smart email, but it’s not a “campaign” because it can last continually.

When done correctly, newsletters aren’t just sales pitches that your readers will eventually tire of; instead, they’re communications that can actually benefit them by informing them about new products, providing them with information, or simply providing amusement.

You don’t have to give everything away. By remaining at the forefront of consumers’ minds, cultivating brand loyalty, and producing content that is worth sharing and may expand your following, you also gain.

8) The Abandoned Cart Campaign

Emails about abandoned carts can function as a type of email marketing campaign.

These emails, similar to other automated campaigns, are sent out in response to user activities, in this example, adding items to cart but not checking out. Typically, these emails include an inducement, such as “Hey, you didn’t finish checking out. We are offering you 10% off so you can finish your transaction.

Email series of this kind, such as welcome emails, typically have much greater open and conversion rates. They are more difficult for a novice to handle, but everyone should be aware of them and consider implementing them.

9) The Campaign for Re-Engagement

Emails are used in the re-engagement effort to reach dormant subscribers.

The annual churn rate for email lists is between 25–30%. This is common; email addresses get changed, businesses rebrand, etc.; it’s just how the business operates. Re-engagement campaigns aim to counteract this very reality.

Assume that a portion of your list hasn’t clicked on an email in more than six months. Bringing these subscribers back into the fold or figuring out whether they can even be re-engaged and, if not, cleaning up your email list are the two goals of your re-engagement campaign.

Why would you take them off your list? They are dead weight and, by not responding to or opening your emails, may damage your deliverability rate and, consequently, your reputation with the ISPs.

What to Remember…

One thing to keep in mind before you begin putting these campaigns into action is that, in order to avoid being incredibly unpleasant, some email marketing campaigns may need to be modified in response to a recipient’s action.

For example, consider this: Consider that we are promoting a conference. To encourage registration, we want to send out five emails in the weeks before the conference. We must take a person off the list as soon as they sign up for the conference! After they’ve registered, we don’t want to keep sending them emails saying, “Register today!” They must proceed to a different list—that of registered guests.

This warning doesn’t apply very often, but please be aware that some have become agitated when they continue to get messages after responding to the call to action.

Recall that a campaign is rarely, if ever, an email sent once. It’s a method of strategically and methodically contacting a prospect, subscriber, or client more than once. So choose a campaign concept or come up with a few original marketing concepts, then start emailing!