ARIHANT GLOBAL

Promotional SMS Guide

Effective Mobile Marketing

Promotional SMS marketing messages and transactional SMS messages are two kinds of messages that your company can send to increase client engagement, retention, lifetime value, and other factors.

What is a promotional SMS?

01

Text messages that a company sends out for marketing or advertising are referred to as promotional SMS.

Transactional SMS  vs Promotional SMS

02

Transactional sms are used to inform clients of the status of their order or transaction, whereas promotional sms are used to advertise your company

Differences

03

Promotional SMS is for marketing, where user consent is required.

Promotional SMS Examples

04

1) Flash sales 2) Limited time offers 3) Discount coupon 4) Promotion of products 5) VIP exclusives

Promotional SMS Tips

05

1) Obtain consent 2) Keep it concise 3) Make sure your call to action is obvious. 4) Personalize 5) Develop a feeling of urgency

Examples of transactional SMS

06

1) Shipping/ Delivery Notification 2) Updates on Order Status 3) Verification 4) Booking confirmations 5) Appointment Reminder