DIFFERENCE BETWEEN

Promotional SMS vs Transactional SMS

Arihant Global

Transactional SMS are used for delivering time-sensitive information and updates for a product or service used by customers. Promotional SMS are used for sending marketing and sales messages.

What is a Promotional SMS?

01

The purpose of a promotional SMS is to encourage new or recurring business. When you are promoting new offers, discounts, or deals, it informs your clients and prospects.

Why are promotional SMS used ?

02

1. Encourages quick action 2. High ROI 3. Customisable

When to us promotional SMS

03

Cashback, discount, flash sales, giveways,offers etc.

What is a Transactional SMS?

04

Time-sensitive information and updates about a product or service that your clients utilize are shared via transactional SMS.

Why transactional SMS is used?

05

1. Specialized SMS routes 2. Trackable 3. Can Reach DND numbers 4. Value for money

When to use transactional SMS?

06

1. Communication on product orders or services 2. Know Your Customer (KYC) and 2-Factor Authentication 3. Notifications of deliveries or outages

How do I pick an SMS provider for promotional and transactional messages

05

1. Trackability 2. Reliability 3. Scalability