Connect with customers through RCS Messaging with branded profiles, rich media, product carousels, interactive buttons and two-way conversations — directly inside supported messaging experiences.
Send more than plain text. Give customers a richer way to discover, interact, buy, book and connect with your business.
RCS (Rich Communication Services) is a richer business messaging experience designed to go beyond traditional SMS.
Instead of sending customers a plain text message, businesses can create branded and interactive conversations using advanced multimedia features such as:
Deliver dynamic and interactive messaging experiences with Arihant Global’s RCS Messaging Service. Give customers a more useful messaging experience with branded content, rich media, and actions they can take directly from the message.
Build recognition with your business name, logo and RCS brand profile.
Send images, videos, GIFs and other supported rich content.
Let customers respond, visit your website, call your business or take other supported actions.
Use delivery/read events and campaign analytics to understand customer interactions.
Show your logo, name and verified badge
Images, videos, GIFs, carousels & cards
Reply, quick responses & smart interactions
Clear CTAs for better customer actions
Track delivery, reads, clicks & more
Fallback to SMS when RCS isn't supported
Upgrade your customer interactions with Rich Communication Services (RCS), a next-gen messaging solution that goes beyond traditional SMS. Deliver an engaging, interactive, and secure messaging experience with these advanced features:
Google verifies your business name, logo, and brand colours before your RCS Messaging Platform can send a single message. Customers see a verified checkmark and your real identity instead of an unknown number, building trust and reducing hesitation common with unrecognised SMS senders.
RCS Business Messaging supports high-resolution images, videos, GIFs, and swipeable carousels within a single conversation. Showcase multiple products, offers, or service options in one interactive message, giving customers a visually rich experience plain SMS can’t deliver and driving higher engagement.
Let customers respond instantly with tap-to-reply buttons like “Yes,” “Reschedule,” or “Track Order” instead of typing. Suggested replies within RCS Messaging reduce friction, speed up conversations, and guide customers toward the next step, improving response rates across promotional and transactional messages.
Drive direct action with built-in CTA buttons such as “Buy Now,” “Book Appointment,” or “Pay Now,” plus embedded QR codes for ticketing or in-store redemption. This RCS Business Messaging feature turns every message into a measurable, one-tap conversion opportunity.
Customers can reply, ask questions, and take action within the same RCS Messaging thread, enabling live, app-free support. This two-way conversation capability lets businesses handle queries, confirmations, and follow-ups instantly improving customer experience without a separate chat application.
Track delivery status, read receipts, and CTA click-through in real time through your RCS Messaging Platform dashboard. Detailed analytics help businesses measure campaign performance, optimise strategy, and prove ROI on every RCS Business Messaging campaign compared to traditional SMS.
If a device or network doesn’t support RCS, messages automatically fall back to standard SMS, ensuring guaranteed delivery every time. This fallback makes RCS Business Messaging a reliable, zero-risk upgrade from SMS, reaching your full customer base without any lost communication.
Connect your customer database, CRM or application.
Build your message with rich media, cards & actions.
Your application sends the message through RCS API.
Delivered via a verified, native RCS inbox experience.
Customer can respond or select available actions.
Use delivery, read and interaction events to improve.
| Features | RCS | SMS | |
|---|---|---|---|
| Technology Type | IP-based messaging (uses mobile data or Wi-Fi) | Cellular network (GSM/CDMA) | Internet-based (Wi-Fi or mobile data) |
| Media Support | Supports images, videos, audio, GIFs, and files | Only text (160-character limit) | Supports images, videos, voice notes, and files |
| Read Receipts | Yes | No | Yes |
| Typing Indicator | Yes | No | Yes |
| Group Chat | Yes (with advanced features) | Limited (via MMS, less reliable) | Yes |
| Encryption | Partial encryption (not end-to-end by default) | No encryption | End-to-end encryption |
| Message Delivery | Over mobile data/Wi-Fi or fallback to SMS | Cellular network only | Internet only |
| Availability | Android devices (default messaging app) | Universal (all phones with SIM support) | Android, iOS, web app |
| Cost | Uses data plan or Wi-Fi (free over Wi-Fi) | Per message cost (carrier charges) | Free (data charges apply) |
| Contact Discovery | Auto-detects if recipient supports RCS | No discovery | Requires WhatsApp installation |
| Business Support | Supports business messaging with rich media | Basic text messaging only | Business accounts with rich messaging |
| Reliability | Reliable over Wi-Fi or mobile data | Highly reliable on cellular networks | Reliable over Wi-Fi or mobile data |
| User Verification | Verified sender profiles (for business) | No verification | Verified business accounts |
Build recognition with your business name, logo and RCS brand profile.
Send images, videos, GIFs and other supported rich content.
Let customers respond, visit your website, call your business or take other supported actions.
Use delivery/read events and campaign analytics to understand customer interactions.
Use branded RCS experiences to help customers recognize who they are communicating with.
Show products, offers, images, videos and other rich content instead of relying only on text.
Give customers clear actions such as Shop Now, Book Now, Track Order & Call Us.
Move from one-way notifications toward interactive customer journeys.
Use delivery, read and interaction events where supported to understand campaign performance.
Connect RCS with your CRM, e-commerce platform, website or systems through APIs.
Not every RCS message serves the same purpose. Understanding the three categories helps you plan compliant, effective campaigns:
Used for marketing communication new offers, discounts, festive campaigns, and re-engagement messages such as abandoned-cart or wishlist reminders. Promotional RCS Business Messaging relies on rich media and carousels to make offers visually compelling and requires customer consent as per TRAI/DLT regulations.
Covers order confirmations, delivery and shipping updates, appointment reminders, account notifications, and service alerts. These messages don't require the same opt-in as promotional content and are typically the first use case businesses adopt, since they replace existing SMS workflows with a richer experience.
One-time passwords and two-factor authentication codes can also be delivered through RCS, combining the security of a verified, encrypted business sender with a more trustworthy visual presentation than a plain-text SMS from an unrecognised number which also helps reduce OTP phishing risk for your customers.
Arihant Global’s RCS Messaging Platform helps businesses use richer, more interactive messaging across different customer journeys. From product updates and bookings to alerts and support, RCS makes business communication more useful and easier to act on.
Use RCS messaging for product promotions, order confirmations, delivery tracking, abandoned cart reminders, and personalized offers with rich media, product cards, and interactive shopping buttons.
Improve patient communication with RCS messaging for appointment reminders, consultation updates, prescription alerts, diagnostic reports, and interactive actions.
Use RCS Business Messaging to share attendance alerts, exam schedules, fee reminders, admission updates, course information, and important announcements through branded, interactive messages.
Strengthen financial communication with RCS messaging for transaction alerts, payment confirmations, account updates, loan notifications, and customer support using verified business profiles.
Drive customer engagement with RCS messaging for promotional offers, festive campaigns, loyalty rewards, new product launches, coupons, and personalized deals using rich media and interactive buttons.
Use RCS messaging to showcase property images, project details, site-visit invitations, construction updates, and buyer notifications with interactive buttons for enquiries, bookings, and sales assistance.
Simplify shipment communication with RCS messaging for order dispatches, delivery updates, tracking links, verification codes, and real-time notifications supported by interactive actions and rich content.
Enhance guest communication with RCS messaging for booking confirmations, travel itineraries, check-in details, hotel information, driver contacts, and trip updates using rich cards and interactive actions.
There are several RCS messaging platforms available in India. The difference between providers isn’t the channel. it’s the infrastructure, the compliance support, and the team behind it. Here’s what sets Arihant Global apart:
Enterprise-level security with 128-bit encryption and robust data privacy safeguards with 2 ISO Certifications ( 9001 & 27001
Seamless Integration Support: Our experts assist with smooth API integration, chatbot automation, and advanced RCS configurations.
Cost-Effective & Scalable: Transparent pricing with no hidden charges pay only for what you use, with flexible plans for businesses of all sizes.
RCS, or Rich Communication Services, is a richer messaging technology that enables businesses to create branded and interactive messaging experiences using features such as rich media, rich cards, carousels and suggested actions.
RCS Business Messaging is the business-focused implementation of RCS that enables brands to communicate with customers through business messaging agents and APIs.
SMS primarily provides text messaging, while RCS can support richer experiences such as images, videos, rich cards, carousels and interactive suggestions.
RCS is designed to work through supported messaging clients. Availability and capabilities depend on the customer’s device, messaging application, carrier and market. Google recommends checking device capabilities before initiating an RCS conversation.
Yes. RCS for Business supports multiple media formats, including images and video, subject to platform specifications and limits.
Yes. RCS supports suggested replies and suggested actions, including supported actions such as opening URLs and dialing numbers.
Yes. RCS rich-card carousels allow businesses to present multiple cards that customers can browse horizontally. Google currently documents 2–10 rich cards per carousel.
Yes. RCS for Business provides APIs for sending messages and handling communication between business agents and customers.
Yes. RCS can be used for promotional campaigns, product discovery, offers, lead generation, customer engagement and other marketing journeys, subject to applicable policies and provider/carrier requirements.
Yes. RCS can support business notifications and customer journeys such as order updates, appointment information and other transactional communication.
Fallback can be supported depending on the implementation, provider and campaign configuration. Your messaging architecture should define what happens when a recipient cannot receive the intended RCS experience.
Depending on the platform and implementation, businesses can work with events such as message delivery, read status and customer interactions. Google documents delivery/read receipts and other event handling for business messaging.
RCS pricing varies by provider, message type, market, volume and other commercial factors. Contact Arihant Global for current RCS pricing based on your messaging requirements.
Go-live time depends on business verification, technical integration, templates, approvals and implementation requirements. We can assess your use case and provide an estimated onboarding timeline.
RCS for Business uses security mechanisms between agents, Google infrastructure and user devices, with Google’s documentation describing encryption in those communication paths. Specific security controls also depend on the implementation and integration architecture.
Yes. RCS APIs can be integrated with CRM, ERP, e-commerce, customer-support and other business systems.
RCS can be used across industries including e-commerce, BFSI, healthcare, education, real estate, travel, hospitality, retail and automotive.
“RCS Messaging” refers broadly to the Rich Communication Services technology, while RCS for Business is Google’s business messaging offering and associated APIs/platform.
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