Important Update: Discontinuation of Redirection URLs in RCS Messages
Introduction This is to inform you that Google has decided to discontinue support for shortened or redirected URLs in media file fields within RCS messages. This update is part of Google’s efforts to enhance link transparency and media reliability in RCS. This change wills place/effective by July, 15,
Read MoreTRAI Update 2025: Introduction of Message Identifier in A2P SMS Headers
A New Era in SMS Transparency and Compliance Begins May 6th, 2025 In a move set to enhance message clarity and regulatory compliance, the Telecom Regulatory Authority of India (TRAI) has announced a new update that will impact all A2P (Application-to-Person) SMS communications across India. Starting tentatively from
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