How IVR Can Revolutionize Customer Support for SMEs
Imagine that you are running a small business. Your phone is ringing non-stop. One customer wants to check an order status, another wants to raise a complaint, and a third is just looking for your office hours. You want to help them all but with a small team,
Read More
How to Choose Between RCS, WhatsApp, SMS, and Voice for Your Next Campaign
Choosing the Right Communication Channel 📖 Introduction In a world in which communication channels are multiplying both in number and variety, choosing the right one for your campaign is no longer an easy process. Ranging from the simplicity of SMS to the richness of engagement of RCS and
Read More
Comparison & Facts Among Communication Tools: SMS, RCS & WhatsApp
Communication Tools SMS, RCS & WhatsApp In today’s digital world, we have many ways to communicate with people. Three popular options are SMS, RCS, and WhatsApp. But what do these terms mean? How are they different? And which one is best for your business or personal use? In
Read More
The New Age of Messaging – A Simple Story about RCS (Rich Communication Services)
How Messaging Is Getting Smarter for People and Businesses 📖 Introduction Once upon a time, phones were simple. People used SMS to send short messages. It was quick, but very basic. You could only send text—no images, no buttons, and no way to know if someone read your
Read More
TRAI Update 2025: Introduction of Message Identifier in A2P SMS Headers
A New Era in SMS Transparency and Compliance Begins May 6th, 2025 In a move set to enhance message clarity and regulatory compliance, the Telecom Regulatory Authority of India (TRAI) has announced a new update that will impact all A2P (Application-to-Person) SMS communications across India. Starting tentatively from
Read More